CUSTOMER RELATIONSHIP MANAGEMENT

Course Description:
Customer Relationship Management course provides a detailed understanding of the strategies, systems, and practices used to build, maintain, and strengthen relationships with customers. Participants will explore key concepts such as customer retention, service excellence, data-driven marketing, and relationship management technologies. Through practical exercises and case studies, learners will develop the ability to design customer-focused strategies that enhance satisfaction, loyalty, and long-term profitability while fostering trust and brand advocacy in a competitive business environment.

Learning Objectives:
• Understand the principles and importance of customer relationship management in business success.
• Develop strategies for customer acquisition, retention, and loyalty enhancement.
• Apply CRM tools and technologies to improve customer engagement and service delivery.
• Analyze customer data and feedback to design personalized marketing and service strategies.
• Cultivate communication and interpersonal skills for effective customer relationship building.

Presentation Benefits:
• Executive Slides: Comprehensive slide decks covering CRM concepts, strategies, and technological applications.
• Videos: Engaging video content featuring expert insights, success stories, and customer service scenarios.
• Books: Supplementary reading materials exploring customer experience management, loyalty programs, and relationship marketing.

Methodology:
• Interactive Virtual Lectures: Expert-led sessions focusing on CRM principles, digital systems, and real-world customer engagement practices.
• Collaborative Group Discussions: Interactive forums that encourage participants to share experiences, address service challenges, and exchange customer management ideas.
• Periodic Evaluation and Assessment: Monthly assessments designed to evaluate understanding through quizzes, reflection papers, and practical analysis.
• Practical Assignments or Projects: Real-world projects enabling learners to design CRM strategies, customer feedback systems, or service improvement models.

Target Audience:
• Customer Service and Support Professionals
• Sales and Marketing Executives
• Business Development Managers
• Entrepreneurs and Business Owners
• Relationship Managers and Account Executives
• Public Relations Officers
• Students interested in customer relationship management